A Better Portrait Of Radio Listening
According to Inside Radio-The People Meter arrives, and Arbitron says it's a better portrait of radio listening.
CEO Steve Morris says the PPM should increase advertiser confidence in radio ("it's a new level of accountability"), and he says today's results from Philadelphia prove radio's targetability (by format) and enormous reach. Today's release touts radio as "the medium that delivers consumers who work fulltime." Study the four-page Arbitron release (with charts on ethnic listening, employment status, targetability and
turnover) HERE.