According to http://allaccess.com REUTERS reports that web search leader GOOGLE is hiring scores of radio sales people and is spending heavily in a bid to expand its position in the $20 billion radio industry.
GOOGLE spokesman MICHAEL MAYZEL said that the company will begin a public test of GOOGLE AUDIO ADS by the end of the year. Advertisers will be able to go online and sign up for targeted radio ads using the same ADWORDS system they use to buy Web search ads.
"Google is hiring salespeople in most major markets, and they're hiring sales people to sell radio," said SOFTWARE MEDIA EXCHANGE COO BILL FIGENSHU. "They're paying about 50% more than a typical radio sales person might make."
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Posted by djsource1
at 9:20 PM PST
