ARBITRON announced today that it has begun installing its Portable People Meter (PPMSM) system among PHILADELPHIA-area consumers for the all-electronic radio ratings service, which is scheduled to replace the current paper and pencil diary method that the company's used since the late 1960s. The company is recruiting a panel of 2,040 consumers (age 6 and older) to carry the PPM in PHILADELPHIA.
The first release of radio ratings will take place after the completion of an audit report by the MEDIA RATING COUNCIL (MRC) and a review of the audit report findings with the MRC radio committee. The MRC audit process in PHILADELPHIA currently is under way.
ARBITRON has already signed PPM contracts with BEASLEY, CBS RADIO, GREATER MEDIA, and JERRY LEE AC WBEB in PHILADELPHIA. The 14 stations account for at least 60% of the radio advertising revenue in the market. In addition, Arbitron has signed agreements with national advertising agencies that account for more than 90% of the national radio advertising dollars spent in the market. ARBITRON reported successful PPM testing in PHILADELPHIA in 2002-2003.
ARBITRON President/Sales & Marketing PIERRE BOUVARD said, "No other system has yet to even begin to demonstrate all that we?ve shown the radio industry about the advantages of electronic audience measurement. We?ve also released a comprehensive suite of training materials and tools that the industry can use to better manage the transition to electronic measurement."
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